In a long sales cycle, suppliers need to reach prospects while they are evaluating new equipment options. Here’s how Gas Turbine World can assist you with lead generation:
We start once a contact purchases our annual Handbook, by sending a survey, and use our International outbound call center to gain insight into what’s being evaluated. Many subscribers want to know which OEMs are producing units within certain MW-ranges, so we supply them with a list. Others are looking for a specific unit, or have a specific request.
We are providing OEM’s the opportunity to connect with prospects while they are project planning and conducting equipment evaluation. (In our first week of activity, we generated leads for a Siemens unit, and Alstom parts.)
Our Lead Partner Program benefits include the following:
- All Lead Partners will be connected to prospects with personalized email handoffs
- We will send out details about relevant units via email: Lead Partners can include a brochure and a case study link.
- We will send your marketing piece via Direct Mail: Lead Partners can insert a marketing piece when we mail the purchased Handbook.
Offering used/refurbished units? We will send out your updated inventory list. Contact us: CLICK HERE