In a long sales cycle, suppliers need to reach prospects while they are evaluating new equipment options. Even more valuable than simply driving PPC website traffic are vetted, inbound, leads. Here’s how Gas Turbine World can assist you with lead generation:
We start once a contact purchases our annual Handbook, by sending a survey (LINK HERE), and use our International outbound call center to gain insight into what’s being evaluated. Many subscribers want to know which OEMs are producing units within certain MW-ranges, so we supply them with a list. Others are looking for a specific unit, or have a specific request.
We are providing OEM’s the opportunity to connect with prospects while they are project planning and conducting equipment evaluation. (In our first week of activity, we generated leads for a Siemens unit, and Alstom parts.)
Our Lead Partner Program benefits include the following:
- All Lead Partners will be connected to prospects evaluating competitively-sized units, with personalized email handoffs: we will introduce you to the prospect. If you are not an annual Lead Partner, you can obtain RFPs through our cost-per-lead option (below).
- One Lead Partner will be connected when a prospect asks for a specific OEM or unit by name. (Note: we will ask the prospect if they are interested in learning about competitive options, and share details.) If you are not an annual Lead Partner, you can obtain RFPs through our cost-per-lead option (below).
- We will act as an “information warehouse” by sending out details about each unit via email: Lead Partners can include a brochure and a case study link.
- We will act as a “distribution warehouse” by sending your marketing piece via Direct Mail: Lead Partners can insert a marketing piece when we mail the purchased Handbook.
The Program costs are based on the number of different units you are selling:
1-2 units: $6,000 annually. You will be connected to leads.
3-5 units: $12,000 annually.
+5 units: quote
For all Lead Program Partners: we will work closely with your team to provide your leads the correct OEM sales contact, from the region of the inquiry.
Not ready to become a Lead Partner? You can participate on a cost-per-lead basis. The rate is $1500 per RFP generated. (Leads will be forwarded upon payment.) Those who decide to switch (to the annual program) can do so by paying the annual program costs. Program costs are due at the start of the annual contract.
Offering used/refurbished units? We recognize you may not be able to service or source every request. But we will work with only one Lead Partner. Contact us: CLICK HERE